Hard Fork Solutions
// AI-personalized direct mail for high-ticket contractors

Show homeowners their house — with your work already done.

We find the properties that clearly need what you sell, render your finished work onto each one, and mail the owner a postcard of their own home. A QR code takes them to a personal page to book.

Book a strategy call See how it works
front · their home, rendered
Your backyard, finished.
[CONTRACTOR NAME] · [PHONE] · Lic. [#]
The problem

Your next client is ignoring marketing that looks like marketing.

Homeowners and property owners see the same ads, the same mailers and the same agency pitches as everyone else. Your competitor is buying the same clicks you are. Generic outreach blends in and gets thrown out.

What cuts through is effort aimed at one person. Instead of describing a customer, we show the owner their own property with your work already finished. It’s specific, it’s physical, and it looks expensive — because it used to be.

// How it works

Five steps. Every card is one of a kind.

Whether it’s a pool in a backyard or solar on a warehouse roof, the process is the same. Only the data, the filters and the render change.

01 · FIND

Pull the properties

Property and assessor records across your service area: addresses, lot sizes, home values, building footprints and owners.

02 · SEE

Look at every one

We pull aerial imagery for each property and have a vision model answer narrow questions: is there room, is the work already done, what’s in the way?

03 · QUALIFY

Cut most of the list

Too small, already done, below your value floor — gone. Most addresses don’t make it. What’s left visibly has room and an owner who can afford it.

04 · RENDER

Show the finished job

A photoreal image of that exact property with your work done — same house, same fence lines, same trees, matched to the light.

05 · MAIL

Land in the mailbox

Printed and mailed for you. The QR opens a page made for that property: their render, full size, with your booking form underneath.

// The card

Designed to look like a photo, not an ad.

The details that decide whether a card gets read or recycled.

Big enough to matter

6×9 or larger on heavy stock. The render is the whole point, so it never shrinks to a thumbnail.

Front is the image

Their property, edge to edge, with nothing printed across it.

Back says just enough

A few words you can read walking back from the mailbox, your name, number and license, and a large QR code.

A page per property

Every QR opens its own page with that owner’s render and a quote form or booking calendar.

// The math

Built for jobs where one close pays for everything.

When a job is worth a few hundred dollars, you need a flood of responses. When it’s worth $40,000, you need one. That’s why we only work with high-ticket trades.

ONE MAILING
~1,000 cards

Printed and mailed for roughly [MAIL COST] all in.

EXAMPLE JOB
$40,000

A typical residential pool build.

BREAK-EVEN
1 close

One signed job covers the mailing many times over. Everything after that is upside.

Illustrative figures, not a guarantee. We track results by matching every mailed address against your closed jobs, so you see exactly what the mail produced.

// Who it’s for

If you can see the opportunity from above, we can mail it.

Pool builders Commercial & residential solar Roofing Landscaping & hardscaping Outdoor living & decks ADUs & additions Commercial paving
// Ways to work together

Rent the leads, own the territory, or own the system.

Exclusive territory

We run the whole program for one contractor per trade in your metro. Your competitors can’t buy it.

Pay per lead

We carry the mail cost and run the campaigns. You pay for the qualified homeowners who raise their hand.

Build & hand over

We build the full pipeline on your own accounts so you own it outright, then keep it running for a small monthly fee.

CASE STUDY
[CLIENT TRADE] in [CITY]

[CARDS MAILED] cards · [JOBS CLOSED] jobs · [$ CLOSED WORK]

// About

Being specific, at scale.

We build and run our own AI-powered businesses, so we know what this technology can and can’t do. AI made it cheap to do the careful, one-property-at-a-time work that used to be impossible at volume. We point that at your pipeline.

[FOUNDER NAME] — [ONE OR TWO LINES ON BACKGROUND].

// FAQ

Common questions

Do the renders actually look real?

Yes, when the property is a genuine fit. We only render onto properties with real room for the work, keep everything else in the image unchanged, and match the existing light and shadows. Every batch is reviewed before it mails.

Where does the property data come from?

Public property and assessor records, building footprints and aerial imagery for your service area, filtered to the value range and property type your customers actually fall in.

How do I know it’s working?

We keep every address we mail. You share your closed jobs, and any address on both lists is a job the mail produced. You also see every QR scan and form submission as it happens.

What do I need to do?

Tell us your service area, your ideal job and who your customers are, then answer the leads. We handle the data, renders, printing, mailing and landing pages.

Is this a fit for lower-priced services?

Usually not. Each card costs real money to make and mail, so it works best where a single job is worth [MINIMUM JOB VALUE] or more.

See your market from above.

Pick a time below and we’ll walk through how many properties in your area qualify, what the card would look like, and whether your territory is still open.